A MESSAGE TO THE REI AUTOMATION COMMUNITY

YOUR AI IS EMBARRASSING YOU.

You built an automation system. It comments on posts.
It sends DMs. It looks like engagement.
It's not. And everyone can tell.

SCROLL
THE PROBLEM

WHAT YOUR BOT IS ACTUALLY DOING

You gave your agent a vague prompt and pointed it at a list of accounts. Now it's out there. Firing off comments on posts it doesn't understand. Pitching people who didn't ask. Sliding into DMs based on a single like.

You don't see it. But your audience does.

REI_Builder_14
2 hours ago
"Just closed on my 14th door. Took 3 years and a lot of hard lessons. Really proud of this one. 🙏"
THE BREAKDOWN

THREE WAYS YOU'RE DOING THIS WRONG

01

THE CONTEXT-BLIND COMMENT

Your agent reads the surface text and fires off a reply that's technically related to real estate but has nothing to do with what the person actually shared.

The result: you pitched someone on their personal milestone post. They didn't ask. You weren't invited. Everyone saw it.

02

THE IRRELEVANT DM

Someone liked a post about mobile home parks. Your agent sent them a DM.

That person might be a broker. A journalist. A competitor. Your automation doesn't know. It doesn't care. You should.

03

THE CANNED REPLY

Someone asked a specific legal question about land contracts. Your bot said: "Great question! Drop me a DM!"

You look like you don't know the answer. Because your bot doesn't.

THE COST

EVERY BAD COMMENT IS A REP.
YOU'RE BUILDING THE WRONG BRAND.

Bad interactions your agent has had today:
0
Each one left an impression. None of them were the impression you wanted.
THE FIX

WHAT GOOD AUTOMATION ACTUALLY LOOKS LIKE

BEFORE
System prompt: "You are a helpful real estate expert. Comment on posts in an engaging way."
  • Comments on everything
  • No skip conditions
  • Pitches every post
  • Sends DMs on single likes
  • Never reads the thread
  • 200 comments/day
  • Zero relationship built
AFTER
System prompt: [actual structured guidelines]
  • Reads full thread before responding
  • Identifies post intent first
  • Has explicit skip conditions
  • Bans generic phrases
  • DM gate: 4 conditions must pass
  • 10-20 comments/day max
  • Credibility compounds
THE SYSTEM

THE RULES YOUR AGENT NEEDS

|
THE SOLUTION

STOP GUESSING.
GIVE YOUR AGENT
THE RULES IT NEEDS.

A ready-to-drop-in markdown file.
Copy it into your system prompt.
Customize the brackets.
Ship it.

→ DOWNLOAD THE GUIDELINES
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